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Refer to Amazon Sales Channel 4.0+ for updated documentation.
After July 2021, the 2.3.x release line will no longer receive quality updates, or user guide updates. PHP 7.3 reaches end of support in December 2021 and Adobe Commerce 2.3.x reaches end of support in September 2022. We strongly recommend planning your upgrade now to Adobe Commerce 2.4.x to help maintain PCI compliance.

About Amazon Sales Channel

The information on this page is intended for Adobe Commerce 2.3 customers who are on an extended support contract. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

Amazon Sales Channel is a powerful extension that seamlessly integrates your Magento Admin with your Amazon Seller Central account. Once integrated, Magento becomes a “central command center” for managing listings, monitoring orders and inventory, and controlling pricing for your Amazon store.

The integration connects Magento and Amazon to sync data between both platforms. Amazon Sales Channel enables you to:

  • Onboard and integrate one or more Amazon Seller Central accounts with Magento.

  • Import and sync your existing Amazon listings into your Magento catalog.

  • Create and manage Amazon listings for your Magento catalog products.

  • Review and fulfill (ship) orders in Magento and Amazon, syncing order status and refunds.

  • Review logs for analysis and errors for competitive prices, listing changes, and communication issues.

Manage and review all of these features, account information, listings, orders, and more on the Amazon Sales Channel Home central dashboard.

Promotions and Pricing

With Amazon Sales Channel, you can:

  • Synchronize Amazon listing pricing to Magento catalog price (or alternate price attribute)

  • Enable MSRP strike-through pricing to increase customer value proposition

  • Enable and manage Minimum Advertised Price (MAP)

  • Apply additional VAT tax

  • Set a custom value for “available quantity” to display with listings to increase buyer urgency

Pricing Rules

With Amazon Sales Channel, you can:

  • Create stackable, flexible, and complex rules to manage listing prices

  • Create and manage pricing rules for everyday sale or seasonal promotions

  • Create price floors to protect your lowest price

  • Create and manage intelligent pricing rules that will automatically adjust your product pricing relative to other Amazon competitors (lowest Amazon competitor and Amazon Best Buy Box price)

Catalog Feed Management

With Amazon Sales Channel, you can:

  • Import your existing Amazon listings (products) and match to existing or create new products in your Magento catalog

  • Publish your Magento products to Amazon to create new Amazon listings

  • Create overrides to set an individual price, handling time, condition, and seller notes message

  • Import and match your Amazon product attributes for automatic product matching with your Magento catalog

  • Set multiple search parameters to match Amazon listings to your Magento catalog

  • Set extensive rules to determine which of your Magento products are eligible to be listed on Amazon

  • Set a default handling time for your new Amazon listings

  • Match listing conditions based on a Magento attribute

  • Add seller notes for each condition type (optional)

  • Implement quantity thresholds when importing Amazon listings into your Magento catalog

  • Create overrides for a group of products

  • View recommended listing improvements

Order Management and Customer Service

With Amazon Sales Channel, you can:

  • Support and process orders in Amazon and Magento

  • Import your Amazon orders into Magento

  • Define which of your Magento website stores to associate with your Amazon orders for importing and managing orders

  • Review, cancel, and ship orders from Magento and/or Amazon depending on the selected fulfillment

  • Map your Amazon order status to custom status within Magento (optional)

  • Review and manage order errors, resolving issues and connecting with customers

  • Send order tracking data to your Amazon Seller Central account

  • Cancel orders and select a reason response

  • View the last order action for your Amazon orders


With Amazon Sales Channel, you can review report information about:

  • Listings by statuses of active, inactive, eligible, and incomplete

  • Orders awaiting shipment

  • Most recent orders

  • Amazon listings action log to review overall feed changes (price, quantity, etc.)

  • Product listing detail log to view individual product changes

  • Product Best Buy Box Competitor Pricing data

  • Product Lowest Competitor’s Pricing data

Support for Global Sales

With Amazon Sales Channel, you can:

  • Manage multiple Amazon Marketplace regions all from your Magento Admin

  • Support multiple currencies using the Magento Currency Conversion Tool

  • Manage shipments from your product locations and Amazon fulfillment centers

Customer Management

With Amazon Sales Channel, you can build your Magento customer database by importing customer data associated with your Amazon orders. Leverage and expand your marketing potential through this expanded list of customers through your Amazon Marketplace listings and Magento storefront.