After July 2021, the 2.3.x release line will no longer receive quality updates, or user guide updates. PHP 7.3 reaches end of support in December 2021 and Adobe Commerce 2.3.x reaches end of support in September 2022. We strongly recommend planning your upgrade now to Adobe Commerce 2.4.x to help maintain PCI compliance.

Path to Purchase

The information on this page is intended for Adobe Commerce 2.3 customers who are on an extended support contract. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

The path customers take that leads to a sale is sometimes called the path to purchase. In this quick tour, we take a look at pages of strategic value that customers usually visit while shopping in your store. We also consider different store features that can be leveraged at each stage of the customer journey.

storefront home page Sample Luma storefront

Home Page
Your home page is like the front window display of your store. As the primary landing page, its design entices visitors to come inside for a closer look.
Catalog Page
The Catalog page shows products from your catalog in either a list or grid format. Customers can make selections based on a category they choose from the main menu, by using the layered navigation on the left or from the results of a search. They can examine the item in more detail or place it directly into the shopping cart.
Search Results
Did you know that people who use search are nearly twice as likely to make a purchase as those who rely on navigation alone? You might consider these shoppers to be pre-qualified.
Product Page
The product page provides detailed information about a specific item in your catalog. Customers can read reviews, add the product to their wish lists, compare it to other products, share the link with friends, and most importantly, place the item into their shopping carts.
Shopping Cart
The shopping cart lists each item by price and quantity selected, and calculates the subtotal. Shoppers can apply discount coupons, and generate an estimate of shipping and tax charges.