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Popular Search Terms

The information on this page is intended for Adobe Commerce 2.3 customers who are on an extended support contract. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.

The Search Terms link in the footer of your store displays the search terms used by visitors to your store, ranked by popularity. Search terms appear in a tag cloud format, where the size of the text indicates the popularity of the term.

By default, Popular Search Terms is enabled as a search engine optimization tool, but has no direct connection to the catalog search process. Because the Search Terms page is indexed by search engines, any terms on the page can help improve your search engine ranking and the visibility of your store. The URL of the Popular Search Terms page is:

Example storefront - popular search terms Popular Search Terms

  1. On the Admin sidebar, go to Stores > Settings > Configuration.

  2. In the left panel, expand Catalog and choose Catalog underneath.

  3. Expand Expansion selector the Search Engine Optimization section.

  4. Set Popular Search Terms as needed.

    If needed, clear the Use system value checkbox to change this setting.

  5. When complete, click Save Config.

Catalog configuration - search engine optimization Search Engine Optimization

You can further configure the caching of popular searches and additional options for your configured search engine MySQL or Elasticsearch.