After July 2021, the 2.3.x release line will no longer receive quality fixes, or user guide updates. PHP 7.3 reaches end of support in December 2021 and Adobe Commerce 2.3.x reaches end of support in April 2022. We strongly recommend planning your upgrade now to Adobe Commerce 2.4.x and PHP 7.4.x to help maintain PCI compliance.

Recommendation Metrics

Magento Commerce only. Learn more.

To analyze how well your recommendations are performing, Magento collects the following metrics:

  • Impressions - Number of times a Recommendation unit is loaded and rendered on a page. Note that the recommendation can be rendered on a page but not viewed by the shopper; for example, a Recommendation unit can be loaded “below the fold” of the browser’s viewport. In this case, the rendered unit would be counted as an impression, but a view would only be counted if the user scrolled the unit into view.

  • Viewable Impressions - Number of Recommendation unit impressions that register at least one view.

  • Views - Number of times a Recommendation unit appears in the viewport of the shopper’s browser. This event can fire multiple times on a page.

  • Clicks - Number of times a shopper clicks an item in a Recommendation unit.

  • Viewability % - Percentage of Recommendation unit impressions that register a view.

  • Click-through rate (CTR) % - Percentage of Recommendation unit impressions that register a click.

  • Viewable Click-through Rate (vCTR) % - Percentage of Recommendation unit viewable impressions that register a click.

  • Revenue - Revenue driven by a Recommendation. Revenue is calculated by the total value of items that were clicked on in a Recommendation unit and ultimately purchased.