After July 2021, the 2.3.x release line will no longer receive quality updates, or user guide updates. PHP 7.3 reaches end of support in December 2021 and Adobe Commerce 2.3.x reaches end of support in September 2022. We strongly recommend planning your upgrade now to Adobe Commerce 2.4.x to help maintain PCI compliance.

Customer Segments

The information on this page is intended for Adobe Commerce 2.3 customers who are on an extended support contract. The Adobe Commerce Merchant Documentation for current releases is published on the Adobe Experience League.
Magento Commerce only. Learn more.

Customer segments allow you to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, shopping cart contents, and so on. You can optimize marketing initiatives based on targeted segments with shopping cart price rules and banners. You can also generate reports and export the list of targeted customers. Because customer segment information is constantly refreshed, customers can become associated and disassociated from a segment as they shop in your store.

Commerce eBooks

  • Customer Segmentation — Learn how to increase profits and overall customer satisfaction. Get the eBook now!
  • Segmentation Tactics — Improve the targeting of your messages and promotions to create meaningful conversations with your customers. Get the eBook now!