This quick tour takes a look at each page that customers usually visit while shopping in your store. The path that customers typically follow to a sale is sometimes called the path to purchase. It also takes a look at the major landmarks along the journey, and considers how Magento can be used to attract and engage customers, increase the average order, and build loyalty and advocacy.
Path to Purchase
Learn about the elements that you will define to facilitate and promote the path to purchase for your customers.
Learn about the available Magento tools designed to help you maximize your customer engagement, retention, and loyalty.