To meet the specific needs of your business, you can create custom variables and insert them into pages, blocks and email templates. The list of allowed variables that appears when you click the Insert Variable button includes both predefined and custom variables.
Create a custom variable
On the Admin sidebar, go to System > Other Settings > Custom Variables.
Click Add New Variable.
Enter an identifier for Variable Code, using all lowercase characters without spaces.
If needed, you can use an underscore character or hyphen to represent a space. For example:
Enter a Variable Name, which is used for internal reference. For example:
My Custom Variable
To enter the value that is associated with the variable, do one of the following:
For Variable HTML Value, enter the variable value formatted with simple HTML tags.
<b>This formatted content appears in place of the variable.</b>
For Variable Plain Value, enter the variable value as plain text without formatting.
This unformatted content appears in place of the variable.
If you need more space, drag the lower-right corner of the text box.
New Custom Variable
When complete, click Save.
For information about inserting a custom variable, see Adding Custom Variables.