Unlike the standard business-to-consumer model, B2B for Adobe Commerce is designed to meet the needs of merchants whose customers are primarily companies—possibly with complex organizational structures and multiple users with various roles and levels of permission. A typical B2B customer might be the merchant of a retail store, or a buyer making purchases on behalf of a company. In both cases, the transaction takes place between your business and theirs. In addition, you might also sell direct to the consumer. B2B for Adobe Commerce supports both B2B and B2C models.
B2B merchants often require capabilities such as:
To learn about B2B for Adobe Commerce from a technical perspective, see the B2B Developer Guide.
Flex Your B2B Commerce Superpowers is a fifty-page ebook that you can download from our site. The book includes insights and planning tips that will help you:
- Influence Buying Habits
- Reduce Expenditure
- Grow Revenue
To learn more, see Flex Your B2B Commerce Superpowers in the Commerce resource library.