Google Shopping ads Channel was disabled on April 28, 2020. See End of Life for more information.

Linking Google Account

Step 1 of 3 for Google Shopping ads Channel onboarding.

You must link your Magento web account and your Google account. To accomplish this, you’ll need your login credentials for the Magento web account that you used to get your API Key and the login credentials for your Google account.

If you see a message requiring a Google API Key, see Verifying the Google API Key.

Your Google account is a general or business specific account for adding Google services and additional account for Merchant Center and Ads.

  • If you already have a Google account, you’ll need the login credentials to complete this linking process.

  • If you don’t have a Google account, go to and click Create account. Follow the prompts to create a new Google account. Make note of your login credentials. When your Google account setup is complete, you can sign in to Google and complete this linking process.

We recommend using (or creating) a Google account that is associated to your business or company. This Google account is the primary owner (admin) of the Google Merchant Center and Google Ads accounts you set up in this integration with Google Shopping ads Channel. The payment methods you set up in your Google account will be used to complete purchases for Google Ads services.

Helpful tips for onboarding! Turn off pop-up blockers in your web browser. Some browsers may include pop-up blockers by default (like Chrome). You cannot complete onboarding with pop-up blockers enabled.

  1. On the Admin sidebar, click Marketing. Then under Advertising Channels, click Google Shopping ads.

  2. The onboarding overview displays. Click Get Started.

  3. In Sign in with Google, enter your Google account credentials (email address and password) or select an account and sign in.

    You may need to enter an authenticator (if added to the account during creation).

    Create a Smart Shopping Campaign

checkContinue to Google Merchant Center Account

For information on creating your Google account, see Google’s Create a Google Account. For information about Google Merchant Center accounts, see the Google Merchant Center Beginner’s Guide.