Google Shopping ads Channel was disabled on April 28, 2020. See End of Life for more information.

Campaign Reporting

As your ads run, Google tracks all clicked ads links through to converted sales. Aggregated totals provide quick insight to your sales to determine the effectiveness of your ads, attractive products and prices, and costs per ad. Google Shopping ads Channel provides two options for reviewing your Smart Shopping campaigns through the Magento Admin or Magento Business Intelligence.

Magento Reporting

When accessing Google Shopping ads Channel, the dashboard provides aggregated reporting at the account level for the past 14 days (not including the current day). At a glance, learn more about the following:

  • Calculated aggregated reporting of all costs and sales collected for your Google Ads Smart Shopping campaigns
  • Campaign details and status for the entire run of the campaign
  • Action options to modify and manage your campaigns

Ad Campaigns Dashboard


Expand your reporting options with Magento Business Intelligence (MBI). We provide links to create a new account, or request to activate Google Shopping ads Channel reports on an existing account. To get started with MBI, select one of the linked options. MBI provides a Google Shopping Performance Dashboard to review the aggregated results of your Smart Shopping campaigns. Additionally, you can add data sets to further enhance reporting.

  • Account performance
  • Campaign performance
  • Product performance
  • Product Partition (group) performance

Campaign Performance Report

Conversion Reports