This section includes best practices using recommendations on your storefront.
Adobe Commerce recommends the following guidelines when using recommendations:
Diversify your recommendation types. Customers start ignoring recommendations if they suggest the same products over and over again.
Do not deploy the same recommendations to your cart page and order confirmation page. Consider using
Most Added to Cartfor the cart page and
Bought This, Bought Thatfor the order confirmation page.
Keep your site tidy. Do not deploy more than three recommendation units on same page.
If your store sells clothing, the
More like thisrecommendation can suggest gender-specific items that do not match the gender of the product being viewed. Consider only using this recommendation type for non-clothing categories.
Adobe Commerce provides a large set of recommendations you can deploy to various pages on your site. But which recommendations should you use on those pages? The following table provides some suggestions:
|Home page||Recommended for you|
|Product page||Viewed this, viewed that|
|Cart||Bought this, bought that|
Remember that experimentation is key. Try the above, track metrics, then adjust if needed.
Metrics are a powerful tool to help you track the success of a recommendation. The following best practices illustrate how you can use metrics to create actionable insights:
Viewability % - This metric measures how frequently a rendered recommendation unit is viewed. If viewability is low but click through rate is high, consider moving the recommendation higher up on the page to make it more viewable.
Click-through-rate (CTR) % - This metric measures how frequently items within the recommendation unit are clicked. If a recommendation unit has a low click-through rate compared to other recommendation units, consider deploying different recommendations or moving the recommendation higher up on the page.
The label you give a recommendation affects how a shopper interprets the contents as being relevant to them. The following table gives guidance on label names.
|Recommendation Type||Recommended Storefront Labels|
Most added to cart
Conversion (view to cart)
Conversion (view to purchase)
Popular right now
Popular items inspired by this item (PDP)
You might be interested in
|Recommended for you||Just for you
Recommended for you
Inspired by your shopping trends
|Viewed This, Viewed That||Customers who viewed this item also viewed
Customers also viewed
|Viewed This, Bought That||Customers who viewed this ultimately bought
Customers ultimately purchased
What do others buy after viewing this item?
|Bought This, Bought That||Get everything you need
Don’t forget these
Frequently bought together
|More Like This||More items like this
Similar to this
|Generic||You may also like
Shoppers also liked
Trending related products (PDP)
|Recently viewed||Recently viewed
Take another look