Product Relationships | Adobe Commerce 2.4 User Guide

Products in your catalog can be promoted on other pages by defining the nature of the relationship between the products. The options available are:

Related Products: Related Products are meant to be purchased in addition to the item the customer is viewing. They complement, enhance, or add optional features to the product.
Up-sells: Up-sell products are items that are similar, but are perhaps of a higher-quality, more popular, or have a better profit margin than the item the customer is considering.
Cross-sells: Cross-sell products are offered on the shopping cart page as last-minute purchases before the checkout process begins.
Related Product Rules: Related product rules give you the ability to target the selection of products that are presented to customers as related products, up-sells, and cross-sells.
Product Recommendations powered by Adobe Sensei: Product Recommendations powered by Adobe Sensei simplifies the process of defining product relationships by using artificial intelligence and machine-learning algorithms to perform a deep analysis of aggregated visitor data. This data, when combined with your Adobe Commerce catalog, results in highly engaging, relevant, and personalized experiences for the shopper.