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Recommendation Types

Adobe Commerce provides the following types of recommendations:

Behavior-based

Popularity-based

  • Conversion (view to cart) - Recommends products with the highest view to cart conversion rate. Simply put, out of all the shopper sessions that viewed the product, what percentage added that product to their cart?
  • Conversion (view to purchase) - Recommends products with the highest view to purchase conversion rate. Simply put, out of all the shopper sessions that viewed the product, what percentage purchased the product?
  • Most added to cart - Recommends items most frequently added to carts by shoppers within the last seven days
  • Most purchased - Recommends items most purchased by shoppers within the last seven days
  • Most viewed - Recommends items most viewed by shoppers within the last seven days
  • Trending - Recommends items based on recent momentum of product’s popularity

Item-based

  • More like this - Recommends items based on similar content and attributes
  • Visual similarity - Recommends similar looking products to the product being viewed

Personalized shopper-based

  • Recommended for you - Recommends items based on each shopper’s current and previous on-site behavior