Visual similarity

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The Visual similarity recommendation type recommends similar looking products to the product being viewed. This recommendation type is most useful where images and visual aspects of the products are important parts of the shopping experience.

How it works

The Visual similarity recommendation type offers recommendations for other products in your catalog that have a visual similarity to the imagery currently being viewed. Visual similarity includes aspects such as:

  • Color
  • Shape
  • Size
  • Texture
  • Material
  • Style

Adobe Sensei uses AI to process and analyze the imagery in your catalog and build attributes used to determine visual similarities.

If you are testing this recommendation type in a non-production environment, make sure your image URLs are publicly accessible.

Currently, product images need to be 10 MB or less in size.

Because this recommendation type is not applicable to most catalogs, it is not enabled by default. You must explicitly enable this recommendation type.

Enable Visual similarity recommendation type

The Visual similarity recommendation type is available when you install an optional module.

  1. On the Admin sidebar, go to Marketing > Promotions > Product Recommendations to display the Product Recommendations dashboard.

  2. Click Settings (gear icon) to display the Settings page.

  3. In the Visual Recommendations section, select to Enable Visual Recommendations.

  4. Click Save changes when you are finished.

    The Create New Recommendations page now displays Visual similarity as a selectable recommendation type when the page type is Product Detail.

After you enable visual recommendations, Adobe Sensei initiates the image processing. How long it takes depends on the size of your catalog.

Where used

  • Product detail

Suggested storefront labels

  • You may also like
  • We found other products you might like
  • Inspired by this style


The following image shows the product detail page for the Clamber Watch:

Clamber Watch

The following shows the Visual similarity recommendation unit for Clamber Watch:

Visual similarity unit