Conversion (view to purchase)

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The Conversion (view to purchase) recommendation type recommends products with the highest purchase conversion rate.

How it works

The Conversion (view to purchase) recommendation type calculates the proportion of sessions with a product view that register a subsequent purchase event for the same SKU in the last seven days. Simply put, out of all the shopper sessions that viewed the product, what percentage purchased the product?

Where used

  • Home page
  • Category
  • Product detail
  • Cart
  • Confirmation

Suggested storefront labels

  • Top sellers
  • Popular items
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