Managing Subscribers
As a best practice you should manage your subscription list on a regular basis, and make sure to process any requests to unsubscribe. In some jurisdictions, it is required by law that requests to unsubscribe are processed within a specific period of time.
You can easily manage your subscribers using a simple list of active subscriptions. When a customer submits an unsubscribe request, you can simply apply an Unsubscribe action to one or more selected subscriptions.
In single-site setups with multiple store views, a customer account subscription can be associated with a specific store view.
In multi-store and multi-site setups with a global customer account scope, a customer account can be subscribed to newsletters for multiple sites/stores. In this case, you may want to edit the customer account to manage a group of subscriptions or cancel a subscription for a specific site/store to honor a request.
If you want to use a third-party service to send newsletters, you can export your subscription list as a CSV or XML file.
Manage subscriptions for a customer
-
On the Admin sidebar, go to Customers > All Customers.
-
Find the customer in the grid and click Edit in the Action column.
-
Click Newsletter in the left panel.
-
Modify the subscription(s) for the customer according to your site/store setup.
For a single site/single store setup, you can simply select or clear the Subscribed to Newsletter checkbox.
Customer Newsletter subscription - Single Store Setup
For a single site/multi-store setup, you can select or clear the Subscribed to Newsletter checkbox and set Subscribed on Store View to the correct store view for the subscription.
Customer Newsletter subscription - Multi-Store Setup
For a multi-site/multi-store setup with a global customer account scope, the page displays the subscription status for all sites. You can select or clear the Subscribed checkbox and/or change the Store View for the subscription.
Customer Newsletter subscription - Multi-Site Setup
-
Click Save Customer.
Cancel a subscription from the Newsletter Subscribers list
-
On the Admin sidebar, go to Marketing > Communications > Newsletter Subscribers.
For a multi-site setup where some customers have subscriptions for more than one site, each subscription is displayed as a line item in the grid.
-
Find the subscriber in the grid and select the checkbox in the first column.
For a bulk unsubscribe, select the checkbox of each subscriber that you want to cancel.
-
Set the Action control to Unsubscribe and click Submit.
Unsubscribe
The status of the record changes to
Unsubscribed
.
Export the list of subscribers
-
From the Newsletter Subscribers list, use the filter controls to include only records with a Status of
Subscribed
and for the appropriate website, store, or store view. -
Set the Export to control to one of the following:
CSV
XML
-
Click Export. Then, look for the prompt at the bottom of the screen and save the file.
Export Newsletter Subscribers
Delete a subscriber from the Newsletter Subscribers list
-
On the Admin sidebar, go to Marketing > Communications > Newsletter Subscribers.
-
Find the subscriber in the grid and select the checkbox in the first column.
-
Set the Action control to Delete and click Submit.
-
When prompted to confirm, click OK.