Your store configuration is integrated with the following Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.
Learn about using Google Universal Analytics to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates.
Learn how to modify Google settings to ensure that your use of customer data remains in compliance with privacy regulations.
Learn about setting up an A/B test of products, categories, or content pages using Google Analytics Content Experiments.
Learn how you can use Google Tag Manager to manage the many tags related to marketing campaign events.
Learn how to create a Google AdWords campaign and track conversions for your store.
