Marketing | Magento 2.4 User Guide

In this section of the guide, you’ll learn how to leverage the available shopping tools to create opportunities for customer engagement, and how to set up targeted promotions with price rules. All of these tools are available from the Marketing menu.

Channels

Learn about the integrating your Magento store and catalog with your Amazon Seller Central account.

Shopping Tools

Learn about the tools available to shoppers that encourage engagement and foster sales.

Promotions

Learn to set up catalog and cart price rules that trigger discounts based on a variety of conditions.

Communications

Personalize email notifications and sales documents to support your brand. Create newsletters, and manage subscriptions.

Merchandising

Magento Commerce users can also learn to use Merchandising tools to apply merchandising techniques to design category-based navigation and dynamic presentation of products.

SEO and Search

Learn about the search tools that are available to your customers. Fine-tune the configuration of your store to increase sales, and learn best practices and techniques to support your SEO initiative.

Google Tools

Learn how to optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.