Adobe Adobe Magento User Guide
  • Getting Started
    • About This Release
    • Your Magento Account
    • Quick Tour
    • Basic Configuration
    • Magento Extensions
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    • Resources
    • What’s New in the User Guide
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  • Catalog
    • Catalog Menu
    • Products Grid
    • Creating Products
    • Product Settings
    • Managing Price
    • Managing Inventory
    • Images and Videos
    • Categories
    • Product Attributes
    • Using a Flat Catalog
    • Shared Catalogs
  • Marketing
    • Marketing Menu
    • Channels
    • Shopping Tools
    • Promotions
    • Merchandising
    • Communications
    • SEO & Search
    • Google Tools
  • Content
    • Content Menu
    • Content Elements
    • Page Builder
    • Design & Theme
    • Content Staging
  • Customers
    • Customers Menu
    • Customer Accounts
    • Company Accounts
    • Customer Groups
    • Customer Segments
  • Sales
    • Sales Menu
    • Point of Purchase
    • Order Management
    • Payments
    • Delivery
  • Operations
    • Stores
    • System
    • Reports
    • MCOM
  • Configuration Reference
    • Magento Modes
    • General
    • Catalog
    • Security
    • Customers
    • Sales
    • Sales Channels
    • Yotpo
    • dotdigital
    • Services
    • Advanced
  • Magento 2.4
  • Magento 2.3
Developer
  • Commerce Developer Documentation
  • PWA Studio
  • Order Management
Merchant
  • Commerce User Guide
  • Order Management
  • Business Intelligence

Marketing

  • Marketing Menu
  • Channels
    • Amazon Sales Channel 4.0+
      • Amazon Sales Channel
      • Getting Started with Amazon Sales Channel
        • About Amazon Sales Channel
        • About Amazon Marketplace
        • About Amazon and your Magento Catalog
        • Best Practices and Limitations
      • Onboard Amazon Sales Channel
        • Pre-Setup Tasks
          • Create Magento Attributes for Amazon
        • Verify the Amazon API Key
        • Store Integration
        • Create Listing Rule
        • Default Store Settings
      • Amazon Sales Channel Home
        • Amazon Stores
        • Learning and Preparation
        • Attributes
          • Manage Attributes
          • Create and Edit Attributes
          • View Attribute Mapping
      • Sales Channel Admin Settings
      • Amazon Store Dashboard
      • Manage Store Settings
        • Listing Settings
          • Product Listing Actions
          • Third Party Listings
          • Listing Price
          • (B2B) Business Pricing
          • Stock/Quantity
          • Fulfilled By
          • Catalog Search
          • Product Listing Condition
            • Renewed Products
        • Order Settings
        • Listing Rules
          • Listing Rule Preview
        • Pricing Rules
          • Add New Pricing Rule
          • Price Rule General Settings
          • Price Rule Conditions
          • Price Rule Actions
            • Standard Price Rule
            • Intelligent Repricing Rule
              • Competitor Conditional Variances
              • Price Adjustment
              • Floor Price
              • Optional Ceiling Price
              • Price Rule Examples
              • Price Scope
                • Price Priority Logic
                • Buy Box Competitor Pricing
                • Lowest Competitor Pricing
        • Store Reports
          • Competitive Price Analysis
          • Listing Improvements
        • Logs
          • Listing Changes Log
          • Communication Errors Log
        • Store Integration Settings
      • Manage Listings
        • Manage by Status/Tab
          • Incomplete Listings
          • New Third Party Listings
          • Ready to List
          • Inactive Listings
          • Active Listings
          • Overrides
          • Ineligible Listings
          • Ended Listings
        • Manage by Actions
          • Create and Assign Catalog Products
          • Create and Edit Overrides
          • Create an Alias Seller SKU
          • Edit an Assigned ASIN
          • End an Amazon Listing
          • Publish an Amazon Listing
          • Switch to Fulfilled by Amazon/Merchant
          • Update Required Info
          • View Details
      • Manage Orders
        • View Amazon Orders
        • View Amazon Order Details
        • Common Order Processing Tasks
        • Fulfillment Workflows
        • Cancel Unshipped Orders
  • Shopping Tools
    • Opportunities to Engage
    • Email a Friend
    • Wish Lists
      • Configuring Wish Lists
      • Updating Wish Lists
      • Sharing a Wish List
      • Wish List Search
    • Product Relationships
    • Compare Products
    • Recently Viewed / Compared
    • Product Reviews
      • Magento Product Reviews
        • Enable Magento Product Reviews
        • Moderate Reviews
        • Ratings
      • Yotpo Product Reviews
        • Basic Features
        • Integration / Setup
        • Magento Admin Settings
        • Yotpo Reviews
        • Common Tasks
        • Yotpo Reporting and Analytics
  • Promotions
    • Catalog Price Rules
      • Create a Catalog Price Rule
      • Scheduled Changes
      • Multiple SKUs
    • Cart Price Rules
      • Create a Cart Price Rule
      • Coupon Codes
        • Configuring Coupon Codes
        • Coupons Report
      • Scheduled Changes
      • Free Shipping Promotion
      • Buy X Get Y Free
      • Discount with Minimum Purchase
      • Discount with First Purchase
    • Product Recommendations
      • Create New Recommendation
      • Edit Existing Recommendation
      • Inclusion and Exclusion Filters
      • Add Recommendation to Page Builder
      • Recommendation Types
        • Most viewed
        • Most purchased
        • Recommended for you
        • Most added to cart
        • Viewed this, viewed that
        • Viewed this, bought that
        • Bought this, bought that
        • More like this
        • Trending
        • Visual similarity
      • Recommendation Metrics
      • Recommendation Best Practices
      • Limitations with Product Recommendations
      • Fetch Product Recommendations from a Different Source
    • Related Product Rules
      • Creating a Related Product Rule
      • Related Product Rule Priority
      • Configuring Related Product Rules
  • Merchandising
    • Visual Merchandiser
      • Creating Category Rules
      • Configuring "Smart Attributes"
    • Gift Registries
      • Gift Registry Information
      • Setting Up a Gift Registry
      • Configuring Gift Registries
      • Gift Registry Search
    • Rewards and Loyalty
      • Configuring Reward Points
      • Reward Exchange Rates
      • Reward Points in Price Rules
    • Private Sales and Events
      • Event Components
      • Event Ticker
      • Configuring Events
        • Restricting Access
        • Sales Restrictions
      • Creating Events
        • Updating Events
      • Catalog Events Carousel
      • Invitations
        • Configuring Invitations
  • Communications
    • Email
      • Supported Email Clients
      • Preparing Your Email Logo
      • Configuring Email Templates
        • Sales Email
        • Configuring Company Email
        • Admin User Email
      • Customizing Email Templates
        • Header Template
        • Footer Template
        • Message Templates
      • Email Reminders
        • Creating Email Reminders
        • Configuring Email Reminders
        • Email Reminder Templates
      • Email Template List
      • Configuring Email Communications
    • dotdigital Engagement Cloud
      • Setting Up Engagement Cloud
        • Account Details
          • Account Access
          • API Users
          • Transactional Email Users
          • Data Mapping
      • Create a Campaign
        • Import Your Contacts
        • Schedule a Campaign
        • Automate a Campaign
        • Exclusion Rules
      • dotdigital Chat
    • Sales Documents
      • Preparing Your Invoice Logo
      • Adding Reference IDs to Header
      • Customer Address Templates
    • Newsletters
      • Configuring Newsletters
      • Newsletter Templates
      • Sending Newsletters
      • Managing Subscribers
    • RSS Feeds
    • Using Variables
      • Adding Predefined Variables
      • Adding Custom Variables
      • Markup Tags
        • Using Markup Tags in Links
        • Dynamic Media URLs
      • Variable Reference
    • Social
  • SEO and Search
    • Catalog Navigation
      • Top Navigation
      • Breadcrumb Trail
      • Product Listings
      • Pagination Controls
      • Layered Navigation
        • Filterable Attributes
        • Price Navigation
        • Configuring Layered Navigation
    • Catalog Search
      • Quick Search
      • Advanced Search
      • Search Results
      • Weighted Search
      • Configuring Catalog Search
    • Search Terms
      • Popular Search Terms
      • Adding Search Terms
      • Search Terms Report
      • Search Synonyms
    • SEO Best Practices
      • Meta Data
        • Canonical Meta Tag
      • Using a Sitemap
        • Sitemap Configuration
        • Search Engine Robots
      • URL Rewrites
        • Configuring URL Rewrites
        • Automatic Product Redirects
        • Creating URL Rewrites
          • Product Rewrites
          • Category Rewrites
          • CMS Page Rewrites
          • Custom Rewrites
          • Update Multiple Rewrites
  • Google Tools
    • Google Privacy Settings
    • Google Analytics
    • Google Content Experiments
    • Google Tag Manager
      • Creating a Tag to Track Conversions
      • Enhanced Ecommerce
      • Troubleshooting Tools
    • Google Adwords

Marketing

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In this section of the guide, you’ll learn how to leverage the available shopping tools to create opportunities for customer engagement, and how to set up targeted promotions with price rules. All of these tools are available from the Marketing menu.

Channels

Learn about the integrating your Magento store and catalog with your Amazon Seller Central account.

Shopping Tools

Learn about the tools available to shoppers that encourage engagement and foster sales.

Promotions

Learn to set up catalog and cart price rules that trigger discounts based on a variety of conditions.

Communications

Personalize email notifications and sales documents to support your brand. Create newsletters, and manage subscriptions.

Merchandising

Magento Commerce users can also learn to use Merchandising tools to apply merchandising techniques to design category-based navigation and dynamic presentation of products.

SEO and Search

Learn about the search tools that are available to your customers. Fine-tune the configuration of your store to increase sales, and learn best practices and techniques to support your SEO initiative.

Google Tools

Learn how to optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.

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