This quick tour takes a look at each page that customers usually visit while shopping in your store. The path that customers typically follow to a sale is sometimes called the path to purchase. It also takes a look at the major landmarks along the journey, and considers how Commerce features can be used to attract and engage customers, increase the average order, and build loyalty and advocacy.
Merchant Site Assessment
Use this downloadable, easy-to-use guide to identify the features offered by Adobe Commerce that can turn website visitors into buying customers.
Path to Purchase
Learn about the elements that you will define to facilitate and promote the path to purchase for your customers.
Learn about the available Commerce tools designed to help you maximize your customer engagement, retention, and loyalty.