Getting Started

Welcome to the next generation of the world’s leading digital commerce platform! Magento provides online merchants with unparalleled flexibility and control over the look, content, and functionality of their online stores. The intuitive Magento Admin features powerful marketing, search engine optimization, and product management tools that give you the power to create sites that are tailored to your unique business needs.

Product editions

Adobe offers two Magento editions to fit the requirements of your eCommerce business. The information in this User Guide is designed to accommodate business users from either edition, with notations for features and functions that are specific to one edition or an extended feature set.

  • Magento Open Source is a self-hosted eCommerce platform with essential commerce features available free of charge. It offers you a stable and customizable solution for your growing small business or as a tool to prototype new ideas and business models for larger merchants.

  • Magento Commerce an enterprise-grade eCommerce platform that provides a richer set of out-of-the-box features, with an unlimited ability to customize and seamless third-party integrations. Robust and scalable, Magento Commerce offers you a stable, secure, and customizable solution for your growing business. Magento Commerce includes one of our cloud infrastructure options as well as 24/7 customer support. It is designed to allow you to sell multiple brands, geographies, currencies as well as to both B2C and B2B buyers from a single platform.

B2B features

  • The B2B module extends all of the features of Magento Commerce to meet the needs of companies who sell directly to other companies, rather than to consumers. It combines the convenience of business-to-consumer commerce with advanced account management, robust inventory control, negotiated pricing, bulk order management, and more.

Learn the Basics

This section of the guide provides information for the “why, where, and how” questions that most merchants have when first learning to use Magento, as well as resources and reference information. It also functions as a springboard to more advanced topics.

If you have used this guide before, you can review What’s New in the User Guide for information about the latest additions and updates to the guide.