All content can be viewed in terms of its shelf life, just as any product in a store. Did you know that the shelf life of social media content is less than twenty-four hours? The potential shelf life of the content you create can help you decide where to invest your resources.

Content with a long shelf life is sometimes referred to as evergreen content. Examples of evergreen content include customer success stories, how to instructions, and Frequently Asked Questions (FAQ). In contrast, content that is perishable by nature includes events, industry news, and press releases.

The About Us page included with the sample Luma store About Us page on the storefront