Customer Analysis

In this section, you will acquire the tools to analyze your customers by learning how to:

• Calculate a churn rate for your commerce customers
• Measure total revenue distribution among your customer base
• Perform an affinity analysis
• Understand customer lifetime value growth and expected lifetime value of your customers
• Track your website activity - including pageviews, sessions and users - as well as your customer conversion rate over time
• Segment your customers by their recency, frequency, and monetary rankings.