In this section, you will acquire the tools to analyze your customers by learning how to:
- Calculate a churn rate for your commerce customers
- Measure total revenue distribution among your customer base
- Perform an affinity analysis
- Understand customer lifetime value growth and expected lifetime value of your customers
- Track your website activity - including pageviews, sessions and users - as well as your customer conversion rate over time
- Segment your customers by their recency, frequency, and monetary rankings.