Customer Analysis

In this section, you will acquire the tools to analyze your customers by learning how to:

  • Calculate a churn rate for your commerce customers
  • Measure total revenue distribution among your customer base
  • Perform an affinity analysis
  • Understand customer lifetime value growth and expected lifetime value of your customers
  • Track your website activity - including pageviews, sessions and users - as well as your customer conversion rate over time
  • Segment your customers by their recency, frequency, and monetary rankings.