Creating a Google Merchant Center Account

Step 2 of 3 for Google Shopping ads Channel onboarding.

With your Magento web and Google accounts linked, you can create a Google Merchant Center (GMC) account and complete configurations for your products. See the best practices for onboarding tips.

Multiple Domains (Storefront URLs): Each GMC account can be associated with one storefront URL. If you have more than one storefront URL, you will create a GMC account for each of your storefront URLs. See Google’s Set up a multi-client account.

Wait, I have claimed my URL with another GMC account! If your storefront URL is already verified and claimed by another GMC account, you must unclaim any URL that is already claimed for another GMC account before continuing with account creation.

When creating your account, you will do the following:

Your progress through the onboarding process will not complete until you tap Complete Setup. We recommend completing all of these instructions to fully save your configurations, create your GMC account, and send the URL to Google to start URL claiming and verification.

Steps What Happens
GMC Terms of Service Review and accept the Terms of Service and Prohibited Content policies.
URL Verification Select the storefront URL to associate with the new GMC account. Your storefront URL will be verified and claimed by Google.
Only one URL can be associated with one GMC account. If you have multiple storefront URLs, you will create a GMC account for each URL.
Shipping and Tax Configure shipping and tax settings to provide an accurate estimate for potential sales. The exact amounts and options will be available to customers when completing checkout through your storefront.
For complex shipping and tax settings, you have an option to configure these settings in Google after account creation.
Attribute Mapping Map your Magento attributes to Google attributes. These connections determine how your products publish to Google.
You can create and configure custom Magento attributes through this process. When you click Complete Setup, Magento adds these custom attributes. You must configure these newly added attributes through the Catalog.