Price Rule Examples

Standard Price Rule Examples

Discard Subsequent Rules

The ability to discard subsequent rules is a great feature inside of pricing rules that prevents multiple pricing rules from stacking and providing unintended additional discounts. To discard subsequent rules, a pricing rule must use the priorities that are set in the Priority section.

If Discard Subsequent Rules is set to Yes, the rules with lower priority (higher numbers) will not apply to the eligible products.

For example, let’s say we have three pricing rules set up:

Rule Name Priority Discard Subsequent Rule
1. 10% off sale products 1 No
2. $2 off sale products 2 Yes
3. 5% off all products 3 No

In this scenario, rules #1 and #2 would apply to the eligible products. Rule #3 would only apply to eligible products not contained within Rule #2. This is because it has a lower priority than #2 and Discard Subsequent Rules is set to Yes. So, the eligible products in the sale category would receive 10% off and $2 off their Amazon listing price.

Applying two standard price rules

Field Setting - Rule 1 Setting - Rule 2
Rule Name Rule-1 Rule-2
Priority 1 2
Rule Type Standard price rule Standard price rule
Price action Decrease By Decrease By
Apply Apply as percentage Apply as fixed amount
Adjustment Amount 10 10

Product 1:

Price: $45.49

Rule 1 applied: $45.49 x (0.9) = $40.94

Rule 2 applied: $40.94 - $10.00 = $30.94

The final price after Rule 1 and Rule 2 are applied: $30.94

Product 2:

Price: $47.76

Rule 1 applied: $47.76 x (0.9) = $42.98

Rule 2 applied: $42.98 - $10.00 = $32.98

The final price after Rule 1 and Rule 2 are applied: $32.98

Intelligent Repricing Rule Examples

Buy Box price with Floor Price Source = Price

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use “Buy Box” Price
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Match

Product 1:

Price: $15

Buy Box price from Amazon: $10

Because the Buy Box price is less than the original price, the product is listed at the original price.

The final price after the rule is applied: $15

Product 2:

Price: $5

Buy Box price from Amazon: $10

Because the Buy Box price is greater than the original price, the product is listed at the Buy Box price.

The final price after the rule is applied: $10

Buy Box price with Floor Price Source = Price and a 20% price decrease

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use “Buy Box” Price
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Decrease By
Apply Apply as a percentage
Floor Adjustment Amount 20

Product 1:

Price: $20

Calculated Floor Price: $16

Buy Box price from Amazon: $15

Because the Buy Box price is less than the Calculated Floor Price, the product is listed at the Calculated Floor Price.

The final price after the rule is applied: $16

Product 2:

Price: $15

Calculated Floor Price: $12

Buy Box price from Amazon: $15

Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.

The final price after the rule is applied: $15

Product 3:

Price: $17

Calculated Floor Price: $13.60

Buy Box price from Amazon: $15

Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.

The final price after the rule is applied: $15

Lowest Price with All Competitor’s Prices and Use all competitor’s product conditions

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use Lowest Competitor Price
Minimum Positive Feedback All Competitor Prices
Conditional Variance Use all competitor’s product conditions
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Match
Price Condition
$17 New
$15 New
$14 Used; Very Good
$13 Used; Good

Product 1:

Price: $10

Condition: New

Because the lowest competitor price for the New condition is $15, the product is listed at $15.

The final price after the rule is applied: $15

Product 2:

Price: $10

Condition: Used; Acceptable

Because the lowest competitor price for the Used condition is $13, the product is listed at $13.

The final price after the rule is applied: $13

Intelligent repricing rule combining ceiling price, currency conversion, and VAT

Field Setting
VAT 10%
Ceiling price source $10
Currency conversion 1.25Euro:1USD

Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50

When the ceiling price in the European (VAT) market is hit, the VAT is calculated and added.

Final price after VAT: $12.50 x (1.1) = $13.75

Combining multiple pricing rules, ceiling price, currency conversion, and VAT

Intelligent pricing rule (from previous example):

Field Setting
Priority 1
VAT 10%
Ceiling price source $10
Currency conversion 1.25Euro:1USD

Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50

Final price after VAT: $12.50 x (1.1) = $13.75

Standard pricing rule:

Field Setting
Priority 2
Price Action Increase By
Apply Apply as fixed amount
Adjustment Amount $5.00

When the ceiling price is hit, the standard pricing rule will be applied on top of the intelligent pricing rule.

Final price after the standard pricing rule is applied: $13.75 + $5.00 = $18.75

Price Adjustment

In this example, we have chosen to define our most competitive price by looking at our Amazon competitor’s lowest price who also have 95% positive feedback and a minimum feedback count of 1,000 merchant reviews.

Price Adjustment Example

After running this search based on these parameters, our competitive price comes back at $25.

From here, we have three different Price Action choices based on this lowest price.

Field Description
Price Action Options:
Decrease By – This option will decrease your listing price relative to the lowest competitor price.
Increase By – This option will increase your listing price relative to the lowest competitor price.
Match Competitor Price – This option will change your Amazon listing price to match the lowest price based on our parameters. In our example, the Amazon listing price will be $25.
Apply Options: Apply as percentage / Apply as fixed amount
Adjustment Amount Numerical value to define the percentage or fixed amount for the discount to be applied.
These selections mean that we are going to take the lowest price and set ours $0.01 less.

Floor Price

Field Setting
Floor Price Source Cost = $5
Floor Price Action Increase By
Apply Apply as percentage
Floor Adjustment Amount 5

Floor price calculation = Floor Price Source [$5] * Floor Adjustment Amount [5%] = $5.25

This means that when our intelligent pricing rule is applied, it will not allow the listing price to be lower than $5.25 for this specific product when the cost is $5.