One way to improve the effectiveness of catalog search is to include different terms that people
may use to describe the same item. You don’t want to lose a sale just because someone is looking for a “sofa,” while your product is listed as a “couch.” Or perhaps they spelled it wrong, or just differently. Is it a sweatshirt, or a sweat shirt? Maybe it’s a fleece or a hoodie. You can a broad range of search terms by entering all the possible words a customer might use to find your products.
To create a new synonym group:
||On the Admin sidebar, tap Marketing. Then under SEO & Search, choose Search Synonyms.
The Search Synonyms grid appears. If this is the first time you have used search synonyms, the grid will be empty.
Search Synonyms Grid
||Tap New Synonym Group. Then, do the following:
New Synonym Group
||Set Scope to the store views whee the synonyms apply.
||Enter each synonym in the group, separated by comma. Choose words that people might use as search criteria. For example:
- sweatshirt, sweat shirt, hoodie, fleece
- cell phone, mobile phone, smart phone
- couch, sofa, davenport
- wrought iron, rot iron, rod iron
||To merge these synonyms into a group with others that have the same scope, mark the Merge existing synonyms checkbox.
||When complete, tap Save Synonym Group.
Search Synonym Group Saved