This documentation is for the Product Recommendations Early Access Program. If you would like to participate, E-mail us!

Recommendation Metrics

To analyze how well your recommendations are performing, Magento collects the following metrics:

  • Impressions - Number of times a Recommendation unit is loaded and rendered on a page. Note that the recommendation can be rendered on a page but not viewed by the shopper; for example, a Recommendation unit can be loaded “below the fold” of the browser’s viewport. In this case, the rendered unit would be counted as an impression, but a view would only be counted if the user scrolled the unit into view.

  • Viewable Impressions - Number of Recommendation unit impressions that register at least one view.

  • Views - Number of times a Recommendation unit appears in the viewport of the shopper’s browser. This event can fire multiple times on a page.

  • Clicks - Number of times a shopper clicks an item in a Recommendation unit.

  • Viewability % - Percentage of Recommendation unit impressions that register a view.

  • Click-through rate (CTR) % - Percentage of Recommendation unit impressions that register a click.

  • Viewable Click-through Rate (vCTR) % - Percentage of Recommendation unit viewable impressions that register a click.

  • Revenue - Revenue driven by a Recommendation. Revenue is calculated by the total value of items that were clicked on in a Recommendation unit and ultimately purchased.