Your store configuration is integrated with the following Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Magento Commerce users can also leverage Google Tag Manager to manage the many tags related to marketing campaign events.
Learn about using Google Universal Analytics to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates.
Google Settings for GDPR
Learn how to modify Google Analytics settings to ensure that your use of customer data remains in compliance with the General Data Protection Regulation (GDPR).
Google Content Experiments
Learn about setting up an A/B test of products, categories, or content pages using Google Analytics Content Experiments.