Magento Commerce, 2.3.x

Create a Campaign

Engagement Cloud includes a large selection of professionally-designed email and newsletter templates for a variety of promotions and events. You can use any of the prepared templates, or design your own.

As you become familiar with Engagement Cloud, take advantage of the wealth of information that is available to you at all times. Help resources include online chat, suggested articles that relate to your current activity, training videos, and the Developer hub.


Help Resources

In the following example, you will rework a prepared template for the Magento Luma demo store, and become familiar with different types of content building blocks and editing techniques.

  • Field Descriptions

    Field

    Description

    Campaign Details

    Subject line

    The subject line is what the recipient sees in their Inbox summary. Options:

    Emoji

    To insert an emoji, click the emoji icon to the right of the field.

    Data Field

    To include a data field, click the field chooser to the right of the field.

    Friendly from name

    Replaces the full email address in the Inbox. To include a custom data field, use the field picker to the right of the field. Option:

    Data Field

    To include a data field, click the field chooser to the right of the field.

    From address

    The address of the sender of the email.

    Forwarding address

    To forward the message to additional email addresses, separate each with a comma. Option:

    Data Field

    To forward the message to an email address in a data field, enclose the field name in ampersands. (@...@)

    Campaign Tags

    Tags are used to filter campaigns for reports. To add another tag, press the Tab key.