Stores > Settings > Configuration > General > Advanced Reporting
|Advanced Reporting Service
||Enables the integration of Advanced Reporting for your Magento installation.
||Identifies your business industry to personalize Advanced Reporting.
|Time of day to send data
||Determines the time each day when your store data is sent to Advanced Reporting. The time is based on a 24-hour clock, and includes the minute, hour, and second in your time zone.