Search Engine Optimization

The Search Engine Optimization section specifies the URL Key and meta data fields that are used by search engines to index the product. Although some search engines ignore meta keywords, others continue to use them. The current SEO best practice is to incorporate high-value keywords in both the meta title and meta description.

The default value for each meta data field can be auto-generated based on values specified in the configuration. Each field contains a placeholder that is replaced by an actual value. To learn more, see: Default Field Values.

Search Engine Optimization

To complete the SEO fields:

  1. Open the product in edit mode. Then, scroll down and expand the Search Engine Optimization section.

  2. The default URL Key is based on the product name. You can use the default, or change it as needed. To learn more, see: Catalog URLs.

  3. The Meta Title is the text that appears at the top of the browser window. You can use the default, which is based on the Product Name, or change it as needed.

  4. The Meta Keywords are used by some search engines more than others. Enter a few high-value key words to help the product gain more visibility.

  5. The Meta Description is the text that appears in search results listings. For best results, enter a description that is between 150-160 characters in length.

Field Scope Description
URL Key Store View Determines the online address of the product. The URL key is added to the base URL of the store, and appears in the address bar of a browser. Magento initially creates a default, “search engine friendly” URL, that is based on the product name. The URL Key should be all lowercase characters, with hyphens instead of spaces. Do not include a suffix such as .html in the URL Key, because it is managed in the configuration.
Meta Title Store View The title appears in the title bar and tab of your browser, and is also used as the title on a search engine results page (SERP). The meta title should be unique to the page, and less than 70 characters in length. Auto-generated value: {{name}}
Meta Keywords Store View Relevant keywords for the product. Consider using keywords that customers might use to find the product. Auto-generated value: {{name}}
Meta Description Store View The meta description provides a brief overview of the page for search results listings. An ideal length is between 150-160 characters in length, with a maximum of 255 characters. Although not visible to the customer, some search engines include the meta description on the search results page. Auto-generated value: {{name}} {{description}}