Includes basic configuration settings for the store, URLs, theme, currency, email addresses, store contacts, editor, and dashboard reports.
Determines product and inventory settings, controls sitemap and RSS feed generation, and specifies the email template that is used to share products with friends.
Establishes basic customer account and login options, newsletter settings, wish list, and the format of auto-generated coupon codes.
Determines checkout and tax settings, payment and shipping options, sales email and PDF print-outs, and Google API settings.
Configures Magento API settings, including SOAP and OAuth.
Determines default Admin settings, various system configuration settings, advanced module controls, and developer tools (if the store is running in developer mode).