Magento Open Source 2.3.x

Marketing Menu

The Marketing menu provides access tools for managing promotions, communications, SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors., user-generated content, and automated customer engagement.

Marketing Menu

To display the Marketing menu:

On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Marketing.

Main Sections


Create catalog and cart price rules that trigger discounts based on a variety of conditions. Set up promotions that spring into action when the required conditions are met.


Customize all notifications sent from your store. Create newsletters and publish RSS feeds.

SEO & Search

Analyze search terms and synonyms to help customers find products in the store, manage meta data, and create a site map. Use redirects to manage URL changes and avoid broken links.

User Content

Leverage user-generated product reviews to create a sense of community, and increase sales.

Customer Engagement

Create personalized, automated engagement campaigns that exceed customer expectations. Connect your data to boost ROI, and increase customer lifetime value.