Engagement Cloud, powered by dotdigital, gives you the ability to produce professional, personalized communications and reports using data from your Magento store, including:
- Create customized email communications
- Import contacts
- Schedule campaigns
- Create rules to add logic
- Automate your campaigns
- Generate reports
Changes In the Latest Release
- New branding: In the Marketing Menu, “Marketing Automation” is now “Customer Engagement.”
- In the Magento configuration, the “dotmailer” section under “General” is now “Engagement Cloud.” The company dotmailer is now “dotdigital.”
- Support for marketing preferences in the Engagement Cloud dashboard. If enabled, displays the customer consent text in the customer’s account dashboard as general subscription text.
- The abandoned cart and automation process have a retry function if contacts are pending.