This is the 2.3 Beta release version of Magento documentation. Content in this version is subject to change. For additional versions, see Magento Documentation and Resources.
In this quick tour, we’ll take a look at each page that customers usually visit while shopping in your store. The path that customers follow that leads to a sale is sometimes called the “path to purchaseThe path a prospect follows that leads to a sale..” Then, we’ll take a look at the major landmarks along the journey, and consider how Magento Open Source can be used to attract and engage customers, increase the average order, and build loyalty and advocacy.
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