Google API

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Google Analytics

Google Analytics

Field Scope Description  
Enable Store View Enables Google Analytics for your store. Options: Yes / No
Account Number Store View The account number, or tracking code, that was assigned when you created your Google Analytics account.  
Anonymize IP Store View Determines if identifying information is removed from IP addresses that appear in Google Analytics results.  
Enable Content Experiments Store View Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No  

Google Adwords

Google Adwords

Field Scope Description
Enable Store View Enables Google Adwords for the store. Options: Yes / No
Conversion ID Store View The ID from your Google AdWords account.
Conversion Language Store View The language that is used for AdWords conversions. Options: All available languages
Conversion Format Store View Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options:
1 - Displays a one-line notification.
2 - (Default) Displays a two-line notification.
3 - Displays no customer notification.
Conversion Color Store View Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff";
Conversion Label Store View A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!”
Conversion Value Type Store View Specifies the type of value that is used to determine when a conversion takes place. Options:
Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount.
Constant - Determines that a conversion has occurred based on the value entered.
Conversion Value Store View Specifies the value that is used for a “Constant” conversion value type.
Send Order Currency Store View Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies).