Magento for B2B Commerce

Creating a Google Merchant Center Account

Step 2 of 3 for Google Shopping ads Channel onboarding.

With your accounts linked, create a Google Merchant Center (GMC) account and complete configurations for your products. See the best practices for onboarding tips.

Multiple Domains

Each GMC account can be associated with one store URLUniform Resource Locator: The unique address of a page on the internet.. If you have more than one store URL, complete the onboarding process individually for each URL.

Wait, I have claimed my URL with another GMC account!

You must unlink any existing claimed URLs in your existing GMC account before continuing with this onboarding.

When creating your account, you will do the following:

Important! Your progress through the onboarding process will not complete until you tap Complete Setup. We recommend completing all of these instructions to fully save your configurations, create your GMC account, and send the URL to Google to start URL claiming and verification.

  • Steps

    What Happens

    GMC Terms of Service

    Review and accept the Terms of Service and Prohibited Content policies.

    URL Verification

    Claim and verify the domainThe address of a website on the web; what the customer types in their browser address bar to access the store. URL for your store with Google. Only 1 domain URL can be associated with one GMC account.

    Shipping and Tax

    Configure shipping and tax settings to provide an accurate estimate for potential sales. The exact amounts and options will be available to customers when completing checkout through your storefront.

    For complex shipping and tax settings, you have an option to configure these settings in Google after account creation.

    Attribute Mapping

    Map your Magento attributes to Google attributes. These connections determine how your products publish to Google.

    You can select to create and configure custom Magento attributes through this process. When you tap Complete Setup, Magento adds these custom attributes. You must configure these newly added attributes through the Catalog.