Price Rule Actions

If you are managing a store that is in “In Setup” status, see Onboarding: Price Rule Actions.

Price Rule Actions define the adjustment calculations that will be applied to the price source to determine the listing price.

A standard price rule allows you to increase or decrease an Amazon listing price by a specific percentage or fixed dollar amount relative to the Magento catalog price (or price source).

Section Description
Select Rule Type Set the rule type, “Standard price rule.”
Price Adjustment Define the adjustment calculations that will be applied to the price source to determine the listing price

An intelligent repricing rule uses Amazon competitors’ pricing to determine your listing price. Competitors are other sellers that are listing the same products you are listing on Amazon.

Section Description
Select Rule Type Set the rule type, “Intelligent repricing rule,” along with competitor price source and feedback requirements.
Competitor Conditional Variances Define variances for conditions of the same product sold by competitors.
Price Adjustment Define the adjustment calculations that will be applied to the price source to determine the listing price
Floor Price Define your lowest price for a product to prevent multiple pricing rules from setting a listing price too low.
Optional Ceiling Price Define your highest price for a product to ensure that your pricing remains competitive.