Price Adjustment

The Price Adjustment section is differs slightly for Standard and Intelligent repricing rules. The “Match Competitor Price” option is only available in the Price Action drop-down when the Rule Type field is set to “ Intelligent repricing rule.”

Sections of an intelligent repricing rule include:

The price adjustment determines what you do once you have identified the competitor price source.

To configure the Price Adjustment section:

Define your pricing adjustment in the Price Adjustment section.

  1. For Price Action, select an option:

    • Decrease By: Choose when you want the defined price source value to be decreased before listing to Amazon.

    • Increase By: Choose when you want the defined price source value to be increased before listing to Amazon.

    • Match Competitor Price: (Intelligent repricing rule only) Choose when you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When selected, the Apply and Adjustment Amount fields are removed.

  2. For Apply, select an option:

    • Apply as percentage: Choose when you want the defined price source value adjusted by a percentage.

    • Apply as fixed amount: Choose when you want the defined price source value adjusted by a fixed amount.

  3. For Adjustment Amount (required), enter the numerical value for the price adjustment.

    • When Apply is set to Apply as percentage, enter the percent value (example: 25 for a 25% percent adjustment).

    • When Apply is set to Apply as fixed amount, enter the numerical value for the fixed amount (example: 25 for a $25 fixed adjustment).

Intelligent Repricing Rule: Price Adjustment

Field Description
Price Action Options:
Decrease By: Choose when you want the defined price source value to be decreased before listing to Amazon.
Increase By: Choose when you want the defined price source value to be increased before listing to Amazon.
Match Competitor Price: (Intelligent repricing rule only) Choose when you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When selected, the Apply and Adjustment Amount fields are removed.
Apply Options:
Apply as percentage: Choose when you want the defined price source value adjusted by a percentage.
Apply as fixed amount: Choose when you want the defined price source value adjusted by a fixed amount.
Adjustment Amount Required.
If you selected “Apply as percentage” in the Apply field, enter the percent value (example: 25 for a 25% percent adjustment).
If you selected “Apply as fixed amount” in the Apply field, enter the numerical value for the fixed amount (example: 25 for a $25 fixed adjustment).