Magento for B2B Commerce

Marketing Menu

The Marketing menu provides access tools for managing promotions and private sales, communications, SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors., user-generated content, and automated customer engagement.


Marketing Menu

To display the Marketing menu:

On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Marketing.

Main Sections

Promotions

Create catalog and cart price rules that trigger discounts based on a variety of conditions. Set up promotions that spring into action when the required conditions are met. Create related product rules and manage gift card accounts.

Private Sales

Private sales and other catalog events are a great way to leverage your existing customer base to generate buzz and new leads with exclusive access for members only, or by invitation.

Communications

Customize all notifications sent from your store. Create newsletters and publish RSS feeds.Set up rules that send email reminders to customers whenever the conditions are met.

SEO & Search

Analyze search terms and synonyms to help customers find products in the store, manage meta data, and create a site map. Use redirects to manage URL changes and avoid broken links.

User Content

Leverage user-generated product reviews to create a sense of community, and increase sales.

Customer Engagement

Create personalized, automated engagement campaigns that exceed customer expectations. Connect your data to boost ROI, and increase customer lifetime value.