Google Analytics

Google Universal Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates.

If your business operates in areas that are governed by the General Data Protection Regulation, see Google Settings for GDPR.

Sales configuration - Google API Google Analytics

Step 1. Sign Up for Google Universal Analytics

Visit the Google website, and sign up for a Google Universal Analytics account.

Step 2. Complete the Magento Configuration

  1. Log in to the Admin for your Magento store.

  2. On the Admin sidebar, go to Stores > Settings > Configuration.

  3. In the left panel, expand Sales and choose Google API.

  4. Expand Expansion selector the Google Analytics section and do the following:

    • Set Enable to Yes.

    • Enter your Google Analytics Account Number.

    • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes.

  5. When complete, click Save Config.