Google Analytics

Google Universal Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates.

If your business operates in areas that are governed by the General Data Protection Regulation, see: Google Settings for GDPR.

Google Analytics

Step 1. Sign Up for Google Universal Analytics

Visit the Google website, and sign up for a Google Universal Analytics account.

Step 2. Complete the Magento Configuration

  1. Return to your store, and log in to the Admin. On the Admin sidebar, tap Stores. Then under Settings, choose Configuration.

  2. In the panel on the left, under Sales, choose Google API.

  3. Expand the Google Analytics section. Then, do the following:

    • Set Enable to “Yes”.

    • Enter your Google Analytics Account Number.

    • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to “Yes”.

  4. When complete, tap Save Config.