Marketing

In this section of the guide, you’ll learn how to leverage the available shopping tools to create opportunities for customer engagement, and how to set up targeted promotions with price rules. You can also leverage multiple sales channels by sending your product feeds to shopping sites and marketplaces. Then, use Google tools to analyze traffic, optimize your content, and plan your next campaign. All of these tools are available from the Marketing menu.

Magento Commerce users can also learn to use Merchandising tools to apply merchandising techniques to design category-based navigation and dynamic presentation of products.