Google API

Stores > Settings > ConfigurationSales > Google API

Google Analytics

Google Analytics - Universal Analytics

Google Analytics - Google Tag Manager

Field Scope Description
Enable Store View Enables Google Analytics for your store. Options: Yes / No
Account Type Store View Determines the configuration options according to your Google Analytics account type. Options: Universal Analytics / Google Tag Manager
Universal Analytics
Account Number Store View The account number, or tracking code, that was assigned when you created your Google Analytics account.
Anonymize IP Store View Determines if identifying information is removed from IP addresses that appear in Google Analytics results.
Enable Content Experiments Store View Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No
Google Tag Manager

Container ID

Store View

If Google Tag manager is already installed and configured for your store, the Container ID appears automatically in this field.The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is located in your Google Tab Manager account.

List property for the catalog page

Store View

Identifies the Tag Manager property associated with the catalog page. Default value: Catalog Page

List property for the cross-sell block

Store View

Identifies the Tag Manager property associated with the cross-sell block. Default value: Cross-sell

List property for the up-sell block

Store View

Identifies the Tag Manager property associated with the up-sell block. Default value: Up-sell

List property for the related products block

Store View

Identifies the Tag Manager property associated with the related products block. Default value: Related Products

List property for the search results page

Store View

Identifies the Tag Manager property associated with the search results page. Default value: Search Results

‘Internal Promotions’ for promotions field “Label”

Store View

Identifies the Tag Manager property associated with the labels for internal promotions. Default value: Label

Google Adwords

Google Adwords

Field Scope Description
Enable Store View Enables Google Adwords for the store. Options: Yes / No
Conversion ID Store View The ID from your Google AdWords account.
Conversion Language Store View The language that is used for AdWords conversions. Options: All available languages
Conversion Format Store View

Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. To learn more, see: About Conversion Tracking on the Google website. Default value: 2

This numeric value is assigned to the google_conversion_format variable in your AdWords script.
1Displays a one-line notification.
2Displays a two-line notification.
3Displays no customer notification.
Conversion Color Store View Determines the color of the conversion label. Use a color picker to choose the hexadecimal value.This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff.

var google_conversion_color = "ffffff";

Conversion Label Store View A text label that appears with the Google Site Stats notification. For example, "Thank you for shopping!" This text string is assigned to the google_conversion_label variable in your AdWords script.
Conversion Value Type Store View Specifies the type of value that is used to determine when a conversion takes place. Options:
DynamicDetermines that a conversion has occurred based on the dynamic Order Amount.
ConstantDetermines that a conversion has occurred based on the value entered.
Conversion Value Store View Specifies the value that is used for a "Constant" conversion value type.
Send Order Currency Store View Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies).