As your ads run, Google tracks all clicked ads links through to converted sales. Aggregated totals provide quick insight to your sales to determine the effectiveness of your ads, attractive products and prices, and costs per ad. Google Shopping ads Channel provides two options for reviewing your Smart Shopping campaigns through the Magento AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. or Magento Business Intelligence.
When accessing Google Shopping ads Channel, the dashboard provides aggregated reporting at the account level for the past 14 days (not including the current day). At a glance, learn more about the following:
- Calculated aggregated reporting of all costs and sales collected for your Google Ads Smart Shopping campaigns
- Campaign details and status for the entire run of the campaign
- Action options to modify and manage your campaigns
Magento Business Intelligence Reporting
Expand your reporting options with Magento Business Intelligence (MBI). We provide links to create a new account, or request to activate Google Shopping ads Channel reports on an existing account. To get started with MBI, select one of the linked options. MBI Essentials provides a Google Shopping Performance Dashboard to review the aggregated results of your Smart Shopping campaigns. MBI Pro provides the features of Essentials and additional options to add data sets to further enhance reporting.
- Account performance
- Campaign performance
- Product performance
- Product Partition (group) performance