Magento Commerce, 2.2.x
Onboarding: Price Rule Actions

Step 6 Options for Pricing Rules


If you are managing a store that is in "Active" or "Inactive" status, see Price Rule Actions.

Price Rule Actions define the adjustment calculations that will be applied to the price source to determine the listing price.

To complete the Price Rule Actions section for a Standard Price Rule:

1. For Rule Type, select "Standard price rule" in the drop-down.
2. For Price Action, select an option in the drop-down.
  • Decrease By: Select this option if you want the defined price source value to be decreased before listing to Amazon.
  • Increase By: Select this option if you want the defined price source value to be increased before listing to Amazon.
3. For Apply, select an option:
  • Apply as percentage: Select this option if you want the defined price source value adjusted by a percentage.
  • Apply as fixed amount: Select this option if you want the defined price source value adjusted by a fixed amount.
4. For Adjustment Amount (required), enter the numerical value for the price adjustment.

If you selected "Apply as percentage" in the Apply field, enter the percent value (example: 25 for a 25% percent adjustment).

If you selected "Apply as fixed amount" in the Apply field, enter the numerical value for the fixed amount (example: 25 for a $25 fixed adjustment).

5. When complete, tap Save Pricing Rule.

See Price Rule Actions.


Onboarding: Standard Price Rule Adjustment

To complete the Price Rule Actions section for an Intelligent Repricing Rule:

Define the Rule Type in the Select Price Rule Type section.

1. For Rule Type, select "Intelligent repricing rule" in the drop-down.
2. For Competitor Price Source, select an option in the drop-down.
  • Use "Buy Box" Price: Select this option when you want to adjust your Amazon pricing based on the Amazon Buy Box seller price. A Buy Box price exists when multiple sellers on Amazon offer the same product. Amazon defines the Buy Box seller based on performance requirements. Merchants seek to win the Buy Box seller status and offers maximum visibility of your product listings.
  • Use Lowest Competitor Price: Select this option when you want to compare and adjust your listing price to competitor pricing for the same product. When this option is selected, the Minimum Positive Feedback and Minimum Feedback Count fields enable.
3. If enabled, select an option for Minimum Positive Feedback .
  • All Competitor's Prices: Select this option when you want to compare and adjust your pricing based on all competitor prices for the same product.
  • Minimum 80/90/95/98% positive feedback: Select this option when you want to limit the competitors to whom you compare and adjust your pricing for the same product. This will narrow down your competitors further by requiring their listing to have a minimum of the chosen percentage of positive feedback and then use the lowest price of that subset of competitors.
4. If enabled, enter a numerical value for Minimum Feedback Count.

This is an optional numerical value that further narrows down the competitive pricing. For example, if a merchant has a 95% positive feedback rating, but only has a feedback count of 20, this might not be a competitor you would want to be included to modify your pricing against. However, if you put a value of 1000, it would require that the merchant have 95% positive feedback and a minimum of 1000 merchant reviews.

You might use these competitor pricing and feedback options to avoid basing your pricing against a competitor who has poor feedback and is selling a lower quality product.

See Price Rule Actions.


Onboarding: Intelligent Price Rule Type Section

Define your condition variances in the Competitor Conditional Variances section.

1. For Conditional Variance, select an option in the drop-down.
  • Use all competitor's product conditions: (Default selection) Select this option if you want your product to compare against any available condition (if a match does not exist for the condition you are listing).
  • Use Only Matching Competitor’s Product Condition: Select this option if you want your product to compare only against competitor's products in the same condition. If no match exists, the product will price at the Price Source.
  • Apply Variance (if competitor’s product condition differs): Select this option to first try to compare against your matched product condition. If no matching condition exists, a variance (as a percentage) will be applied relative to your product condition and the lowest competitor’s condition.

When the Apply Variance feature is selected, additional variance fields display for each of your Amazon conditions. This feature allows you to utilize intelligent repricing rules when you offer products which are in a different condition than your competitors. To understand the calculation behind conditional variance, you will need to first understand that all variance is determined from a base match price.

Conditional variance options only displays when your listing settings for Condition are set to map condition values using a Magento product attributeA characteristic or property of a product; anything that describes a product. Examples of product attributes include color, size, weight, and price.. For all mapped conditions, you can denote a variance percentage of 1-100. The exception is collectibles, in which case a percentage greater than 100 may be applied.

See Price Rule Actions.


Onboarding: Intelligent Price Competitor Condition Variance Section

Define your pricing adjustment in the Price Adjustment section.

1.For Price Action, select an option:
  • Decrease By: Select this option if you want the defined price source value to be decreased before listing to Amazon.
  • Increase By: Select this option if you want the defined price source value to be increased before listing to Amazon.
  • Match Competitor Price: (Intelligent repricing rule only) Select this option if you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When selected, the Apply and Adjustment Amount fields are removed.
2.For Apply, select an option:
  • Apply as percentage: Select this option if you want the defined price source value adjusted by a percentage.
  • Apply as fixed amount: Select this option if you want the defined price source value adjusted by a fixed amount.
3.For Adjustment Amount (required), enter the numerical value for the price adjustment.

If you selected "Apply as percentage" in the Apply field, enter the percent value (example: 25 for a 25% percent adjustment).

If you selected "Apply as fixed amount" in the Apply field, enter the numerical value for the fixed amount (example: 25 for a $25 fixed adjustment).

See Price Rule Actions.


Onboarding: Intelligent Price Adjustment Section

Define your lowest price setting in the Floor Price section.

1.For Floor Price Source, select an attribute from the drop-down.

Select your Magento attribute which will indicate your relative floor limit. For example, if you don’t want your product listing price to go below the Cost of your item, you would choose the Cost attribute.

2.For Floor Price Action, select an option.
  • Decrease By: Select this option if you want the defined floor price source value to be decreased before listing to Amazon.
  • Increase By: Select this option if you want the defined floor price source value to be increased before listing to Amazon.
  • Match: Select this option if you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When selected, the Apply and Floor Adjustment Amount fields are disabled.
3.The Apply field defaults to "Apply as percentage."
4.For Floor Adjustment Price, enter the numerical value for the percent to adjust your floor price source.

See Price Rule Actions.

In this example, the floor price is set to be 3% above the cost of the item.


Onboarding: Intelligent Price Floor Price Section

Select your optional highest price setting in the Optional Ceiling Price section.

1.For Ceiling Price Source, select an attribute from the drop-down.

Select your Magento attribute which will indicate your relative ceiling limit. For example, if you don’t want your product listing price to go above the MSRP of your item, you would choose the Manufacturer's Suggested Retail Price attribute.

2.For Ceiling Price Action, select an option.
  • Decrease By: Select this option if you want the defined ceiling price source value to be decreased before listing to Amazon.
  • Increase By: Select this option if you want the defined ceiling price source value to be increased before listing to Amazon.
  • Match: Select this option if you want to change your Amazon listing price to match the lowest competitor price, based on your competitor feedback and variance parameters. When selected, the Apply and Ceiling Adjustment Amount fields are disabled.
3.The Apply field defaults to "Apply as percentage."
4.For Ceiling Adjustment Price, enter the numerical value for the percent to adjust your floor price source.

See Price Rule Actions.

In this example, the ceiling price is set to be 2% below the MSRP of the item.


Onboarding: Intelligent Price Ceiling Price Section

When complete, tap Save Pricing Rule.

Continue to Step 7 of Onboarding