Magento Commerce, 2.2.x
Competitive Price Analysis

The Competitive Price Analysis report displays your Amazon listings per marketplace with the respective Buy Box price and lowest competitor price values. No actions are available for the log. It is a review-only feature.


Competitive Price Analysis

  • Default Columns

    Column

    Description

    Amazon Seller SKUStock Keeping Unit: A number or code assigned to a product to identify the product, options, price, and manufacturer. The SKU (Stock Keeping Unit) assigned by Amazon to a product to identify the product, options, price, and manufacturer.

    ASIN

    A unique block of 10 letters and/or numbers that identify items.

    ASIN stands for the Amazon Standard Identification Numbers. An ASIN is a unique block of 10 letters and/or numbers that identify items. For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to their catalog. You can find an items ASIN on the product detail page on Amazon, along with further details relating to the item.

    Product Listing Name

    The name of the product.

    Your Landed Price Your listing price for the product plus its shipping price.

    Lowest Landed Price

    The lowest landed price (listing price plus its shipping price) from your Amazon competitors.

    Condition (lowest price) The condition of the product listed at the lowest price.
    Buy Box Landed Price The landed price (listing price plus its shipping price) of the Buy Box position listing.
    Is Seller (Buy Box) Whether or not you have won the Buy Box position for the listing (NA indicates there is no Buy Box price for the listing).
    Condition (Buy Box) The condition of the Buy Box position listing.