Did you know that people who use search are nearly twice as likely to make a purchase as those who rely on navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. alone? You might consider these shoppers to be “pre-qualified.”
Your store has a Search box in the upper-right corner, and a link to Advanced Search in the footer. All of the search terms that shoppers submit are saved, so you can see exactly what they’re looking for. You can offer suggestions, and enter synonyms and common misspellings. Then, display a specific page when a search term is entered.