Magento Commerce, 2.2.x

Discount with First Purchase

Cart price rules can be used to automatically offer a discount to customers on their first purchase, with no coupon needed.

To offer a discount that is targeted to first-time customers, you can:

  • Create a customer segment that is defined as "buyers with no orders", and then
  • Create a cart price rule that targets the new customer segment.

Ensure that the Customer Segments feature is enabled. Refer to Creating a Customer Segment.

The new rule is normally available within the hour. You should test the rule to ensure that it works as you defined it.