Magento Commerce, 2.2.x
Using Markup Tags in Links

You can use markup tags with HTMLHyperText Markup Language: A standard for tagging and structuring text, images, videos, and other media on a web page. anchor tags, and link directly to any page in your store. The link can be incorporated into content pages, blocks, banners, or email and newsletter templates. You can also use this technique to link an image to a specific page.