Creating Email Reminders

Before setting up an email reminder rule, you must first set up a cart price rule to define the promotion that is being offered. Rule conditions that trigger an email reminder can be based on cart properties, wishlist properties, or both.

Email reminders might promote a cart price rule with, or without, a coupon. A cart price rule that defines an auto-generated coupon generates a random coupon code for each customer.

To create an email reminder:

1.

On the Admin sidebar, tap Marketing. Then under Communications, choose Email Reminder Rules.

2.

In the upper-right corner, tap Add New Rule.

3.

Complete the Rule Information, as follows:

a.

Enter a Rule Name to identify the rule internally.

b.

Enter a brief Description of the rule.

c.

To choose the Cart Price Rule promotion that this reminder is to advertise, tap Select Rule…. Then, select the rule.

d.

If you want the rule to go into effect immediately, set Status to “Active.”

e.

To set up a date range for the rule to be active, enter the From and To dates. You can also choose the date from the Calendar ( ).

f.

To send the reminder more than once, enter the number of days before the next email blast in the Repeat Schedule field.

To repeat the reminder multiple times, separate the number of days with a comma. For example, enter “7” to trigger the rule again in seven days; enter “7,14” to trigger the rule in seven days, and again fourteen days later.

4.

In the panel on the left, choose Conditions. At least one condition must be defined for the rule. The process is similar to building a catalog price rule.

a.

Tap Add ( ) to display the list of options. Then, choose one of the following conditions:

• Wish List
• Shopping Cart

b.

Complete the condition to describe the scenario that triggers the email reminder.

5.

In the panel on the left, choose Emails and Labels

6.

In the Email Templates section, choose the email template to be used for each website and store view in your store hierarchy.

If you don’t want to send the reminder email to customers of a store view, leave the value “Not Selected.”

7.

In the Default Titles and Description section, do the following:

a.

Enter the Rule Title for All Store Views.

This value can be incorporated into email templates by using the promotion_name variable.

b.

Enter the Rule Description for All Store Views.

c.

In the Titles and Descriptions Per Store View section, enter the Rule Title and Description for the Default Store View. For multiple store views, enter the appropriate title and description for each.

The description can be incorporated into email templates by using the promotion_description variable.

8.

When complete, tap Save.

• Trigger Conditions

  Source	Trigger
  Wish List	Number of days abandoned Sharing Number of items Specific items
  Shopping Cart	Number of days abandoned Specific coupon code applied Line items quantity Items quantity Total Virtual items Specific Items

• Field Descriptions

  Field	Description
  Rule Information
  Rule Name	The name of the automated reminder rule identifies the rule internally.
  Description	A description of the rule for internal reference.
  Shopping Cart Price Rule	The shopping cart rule that is associated with this email reminder. Reminder emails can promote a shopping cart price rule with or without coupon. If a shopping cart price rule includes an auto-generated coupon, the reminder rule will generate a random, unique coupon code for each customer.
  Assigned to Website	The websites to receive automated reminder emails based on this rule.
  Status	Activates the rule. If status is inactive, then all other settings are ignored, and the rule is not triggered. Options: Active / Inactive
  From Date	The starting date for this automated reminder rule. If no date is specified, the rule becomes active immediately.
  To Date	The ending date for this automated reminder rule. If no date is specified, the rule becomes active indefinitely.
  Repeat Schedule	The number of days before the rule is triggered, and the reminder email sent again, provided the conditions are met. To trigger the rule more than once, enter the number of days before the next email blast, separated by a comma. For example, enter “7” to have the rule triggered again seven days later; enter “7,14” to have the rule triggered in seven days, and again fourteen days later.
  EMAIL AND LABELS
  Email Templates	Determines the email template to be used for each store view.
  Rule Title for All Store Views	Determines the title of the rule for each store view.
  Rule Description for All Store Views	Determines the description of the rule for each store view.