Magento Commerce, 2.2.x

Marketing Automation

Marketing Automation is a cloud-based tool powered by dotmailer that produces professional, personalized email communications and reports using data from your Magento store.

Dotmailer gives you the ability to:

  • Create customized email communications
  • Import contacts
  • Schedule campaigns
  • Create rules to add logic and automate your campaigns

Changes In the Latest Release

New Features

  • Abandoned carts can trigger automation program enrollments, in addition to regular campaign sends.
  • All abandoned cart flows send CartInsight data in advance, which makes it possible to use the abandoned cart block in email campaigns.

  • CustomInsight subscription process correctly sends renewal emails to previously subscribed customers. The data can be used in various campaigns to target customers who renew their subscriptions.

  • Improved catalog synchronization for configurable, bundled, and grouped products improves product recommendation communications.